Custom Brand + Web
Project Scope
Shelley Schaffer is a Colorado-based experienced professional photographer and a serial entrepreneur who was looking to revive her portrait photography business. She has a unique style and exacting preferences for her brand, but was so open to my ideas and creating something totally differentiated and specific.
She wanted a brand and website that would speak directly to her ideal client to help them quickly and easily understand her vibe. So, we architecting a brand inspired by Renaissance art and oil paintings that felt rich, artistic, and in a class of its own.
Shelley also wanted to create a website that helped to educate her potential clients around what she does and what she offers to minimize the amount of time she'd have to spend vetting inquiries and answering questions.
The brand and website we created have helped bolster Shelley's confidence as she launches her new business while also generating a lot of interest amongst her perfect client pool in her local community.
Shelley Schaffer Photography
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Photography
client industry
I don't even know where to begin. Jess was a godsend. She entered my existence at a time when I had a vague but burning desire to create a business. I knew roughly who my target audience should be but had no idea how to reach them. Jess took the vagueness of my idea and molded it into something tangible, beautiful, and repeatable. Jess absolutely "got me" and built everything around that. It was really important for me to feel like my website and branding represented the real me and she nailed it. This is hands down one of the best investments I've made in my business.
"This is, hands down, one of the best investments I've made in my business."
SHELLEY SCHAFFER
Owner, Shelley Schaffer Photography
client love
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Brand Suite
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Moodboard
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slate
moss
tapestry red
soft gold
winter gray
Keywords
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Creativity
comfort
INCLUSIVITY
artistic expression
EMOTIVE
AUTHENTIC
skilled
high-end
highlights
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07 WEBSITE SNAPSHOTS
